Burton’s first shop in New York brings the soul of snowboarding to the heart of the city. Located at the corner of Spring and Mercer, the Burton store is stocked with a huge assortment of 2006 Burton, R.E.D. ANON Optics, Gravis and Analog products. Try on a jacket or pair of boots in the store’s cold room that replicates frosty winter temps so you can get a real feel for how the gear stands up to frigid conditions. A trip to Burton’s first-ever shop in New York City is the next best thing to a day on the hill. So get your crew together and head down to SoHo for a shred-ready shopping spree.

Adidas Originals is a stylish, sporty boutique that takes its shoppers into the future by way of the company’s past. Dipping designs from the 70's and 80's in ultra-bright colors and giving the throwback apparel more modern trimmings has given new life to the once dominant sports brand.

From shell toes to the ZX running shoe family, track jackets to sunglasses the Adidas Originals store is certainly a one stop shop. The company’s rich heritage plays throughout the store with images of Muhammad Ali, Rod Laver, and Kareem Abdul Jabbar gracing the walls and apparel. Adidas Originals always seems alive with the buzz of fellow shoppers as the location is very inviting. This is never more evident then when the garage-style doors are raised, allowing a flow of foot traffic in and around the store. Originals carries product lines and in-shop exclusives that are not available on the internet or at other Adidas locations, making the boutique a good visit for any buyer in the market for uncommon pieces.

Goliath is an uptown shop with all the amenities of the downtown scene. Its pub-like atmosphere, complete with exposed brick, calling cards that act as coasters and an actual bar top which doubles as a checkout counter. Goliath boasts a steady supply of the most exclusive releases in recent memory on tap and ready to serve.
Serving up only the freshest brewed kicks to the sneakerholics who want what most don’t even know exists. The shop boasts a vast selection of sneakers and designer tees which are second to none. The size of the selection paired with its level of exclusivity destroys any sneaker addicts chances of kicking their habit.

The fitted baseball cap has become an essential component of any complete wardrobe. Goliath stocks its shelves with top shelf headwear from New Era. The caps come in a vast array of colors and designs, many from Goliath’s own creative brewery. This Harlem spot is a favorite watering hole for sneakerholics with a taste for a rare and exclusive blend of kicks.

Modeled after a five-borough staple, the NY Deli, Dave’s Quality Meats has become just as beloved and frequented as the corner store. The butcher shop decor is replete with hanging meat hooks, and shirts that are freezer fresh, sealed in saran-wrap and Styrofoam. Carrying an array of fine fits and brands while located in lower Manhattan, DQM has fast become the neighborhood spot for sneakers and threads. Dave Ortiz founded the shop in late 2003 after working as team manager for Zoo York, acquiring the omnipresent know-how necessary to turn a sneaker boutique into a globally recognized arbiter of all things cool.

Serving only the finest brands and gear, DQM has even turned itself into a sought after label. In collaboration with Nike, Dave conceived one of the most memorable co-produced sneakers in the footwear industry: the Bacon AirMax 90. With the success of his collaborative projects and the delightful kitsch of the shop itself, Dave’s is a must-see location for any buyer in the market for quality gear and a photo worthy shopping experience.

Occupying the space formerly known as Def Jam Studios, Classic Kicks channels the spirit of golden age hip-hop through fresh threads and fresher sneakers. The shop is close enough to most of the nearby boutiques of its kind yet stands alone like the red and white banner bearing the Classic Kicks logo outside the store. Carrying an eclectic line of footwear and apparel, it’s a location sure to have something for everyone, no matter how different the style sense.

Its bright red walls and open, shopper-friendly layout are conducive to browsing and even some conversation with the shop’s owners Jennifer and Nick, who’ve co-owned the shop together since 2003. Running on the friendly service ticket, the two have garnered a vast clientele of loyal customers and hope you’ll try the shop on for size too.

Nom de Guerre may be one of the most sophisticated boutiques the city has to offer. Comprised of a wide range of influences including art, fashion, social activism, and street-culture, NDG is a complex creative environment to say the least. Stocked with literature from various socio-political authors and clothing from top streetwear brands including Nom de Guerre’s house label, the dichotomy within the shop is evident but not disruptive.

The actual location of the store, underground at Broadway and Bleecker St., lends itself to the overall atmosphere the shop intends upon. Their sneaker selection is second to none and the aesthetic nature of the shop itself makes NDG a must-visit for the NYC shopper. Famous for their bumker-style construction and the fact that the building was a former meeting place for the Black Panther Party doesn’t do much to hurt the mystique NDG has built around itself.