Nike Store + iD Studio

Nike recently relaunched their retail location at the Westchester Mall with an emphasis on customization through a Tee-Bar and a Nike iD Studio where consumers can customize apparel and footwear. We went up to check out the store recently and was blown away by the combined offering from the Nike retail store along with Nike iD and the Tee-Bar. Similar to all Nike iD Studio experiences, each appointment is with a design consultant to help with the options and sometimes technology.

With the addition of customization, the NikeStore at Westfarms Mall is now offering private events and intimate shopping parties for guests. These events offer the unique ability to experience the Nike iD Studio, where guests can showcase their individual style by designing one-of-a-kind footwear. Customization design consultants are on hand to assist with every creation. The event space is free with the purchase of gift cards for every guest and can be reserved after-hours with or without catering.