Soph.

Residing on the quiet hillside, SOPH. is not necessary the easiest store front to locate, even by Tokyo standard. Recess from street view, the store is located on the fringe of the Harajuku neighborhood. So secluded in fact that even most Tokyonites would have a difficult time point it out to visitors. However, whether it was by design or just a coincidence, the location plays perfectly into SOPH’s brand concept since being on the fringe allowed its creative director, Hirofumi Kiyonaga, and his labels- SOPHNET., F.C.R.B., Uniform Experiment- to easily blur the definitions between each genres of clothing.